![]() ![]() These improvements can include but are not limited to, folding, perforated lines, laminating, overprinting, gloss, matt and silk finishes, die-cutting, embossing, scoring, binding and gluing. ![]() Print Finishing is a catch-all phrase for a very wide variety of improvements to printed items. ![]() Although it is impossible to personalise using the litho process, litho’s greatest USP is that, once the job is set-up, the longer the print run, the cheaper each printed item becomes, making it perfect for items such as blank forms. Many Mailing Houses still recommend litho printing as a suitable method for some direct mail campaigns. When this service is combined and integrated with personalised digital advertising the result is especially powerful, creating a ‘halo’ effect where the whole is greater than the sum of the parts. Personalised digital printing by a Mailing House can individualise each and every single colour printed direct mail piece, in whatever volume is necessary – whether that’s dozens or millions. If anything emphasises the evolution and rehabilitation of direct mail after the struggles of email marketing for ‘message cut-through’, it is personalised digital printing or variable direct mail. Address data is then inkjet printed onto the outer face rather than using address labels. The inkjetting process is usually combined with pre-printed litho direct mail items such as one-piece mailers, postcards or envelopes and sealed mailers. Hand packed items are limited only by the client’s imagination and the physical capacity of the packaging. Hand packing is exactly as it sounds… the manual packing of direct mail elements into envelopes or boxes in preparation for posting. This enables the client to differentiate their direct mail items from the normal envelope and provides more weatherproof protection during delivery. Polywrapping is another version of automated enclosing except here the direct mail elements are ‘wrapped’ in either see-through or opaque polythene. A Quality UK Mailing House will achieve this through 2d barcodes, optical character recognition (OCR) and weight reading technology. Two, Three and Four Way enclosing is an extended version of the above automated enclosing, where each envelope must include two, three or four pieces of personalised elements that need to be 100% aligned together, such as a set of personalised accounts, bills or legal paperwork. This is the automated filling and sealing of enveloped direct mail and usually caters for all the standard UK envelope sizes. A company that provides outsourced design services, personalised digital printing, litho printing, print finishing, and fulfilment of direct mail, then arranges the large-scale despatch and reporting of mail on behalf of organisations.Īutomated enclosing is the staple service of a mailing house.A more modern definition of a Mailing House or Mailing Company would be: A company which arranges the large-scale dispatch of mail on behalf of other organisations.īroadly this is correct, but a modern Mailing House or Mailing Company does sor much more than simply dispatching mail for businesses, because, as with so many industries these days, today’s Mailing houses have blurred the edges, pulling in other industries to create a more rounded set of services. ![]() The English Oxford Living Dictionaries defines a ‘Mailing House’ as: (Also referred to as Mail House, Mailhouse, Mailing houses, Mail Company, Mailing service provider, Mailing solutions or mail solutions provider) How do you get the Best from a Mailing House? How can you assess the quality of a UK Mailing House? What sort of Costs are involved in using a UK Mailing House? What are the Benefits of integrating a UK Mailing House into your Marketing? Who uses Mailing Houses or Mailing Companies and why? What Mailing House Services do UK Mailing Houses offer today? What is the definition of a Mailing House or Mailing Company in the UK? ![]()
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